Gradual 10 Lotion

This award-winning formulation has now been re-launched under a new brand, please visit to buy.


This formulation is no longer sold under the Famous Dave brand:

It has now been re-launched under a new luxury beauty brand, please visit to buy.

We know how frustrating it is when a company changes your favourite product ingredients, so please rest assured the formulation/tan is still exactly the same, only the brand and packaging has changed. This best-selling formulation will not be available under the Famous Dave brand in the future.

To further clarify, this award-winning self tan formulation has been developed exclusively in the UK and was made available to the brand by the same UK company which originally introduced Famous Dave into the UK. This relationship has now come to an end, and the UK company no longer offers its self tan formulations to the Famous Dave brand. These self tan formulations have instead now been re-branded and re-launched and are exclusively available under the new brand For All My Eternity. This exciting move has allowed the creation of a new luxury beauty brand that targets a much wider audience and allows customers a greater selection of natural and organic, paraben-free and SLS-free self tans and beauty products, all of which are developed and manufactured here in the UK.

The following formulations are now exclusively available only from For All My Eternity: Tanning Mousse Gold Edition, Tanning Mousse Original Edition, Gradual 10 Lotion, Tan & Tone, Sculpt & Smooth, Spray Tan (all variants), Fast Tan, and Body Buffer. Some Famous Dave branded clearance stock of the above lines may still be available in the UK, but only whilst stocks last. 

Please note that any future gradual self tan lotion offered under the Famous Dave brand is not this same time-tested, best-selling UK formula that has received numerous 10/10’s and 5-star ratings by some of the most acclaimed beauty journalists in the UK. International customers should also be aware that due to the absence of any of their own press features, the press quotes and articles featured on any international Famous Dave website have come exclusively from UK magazines and papers. In addition, all 10/10’s, 5-star reviews and quotes relating to ‘award-winning products’ apply only to the UK formulations - none of which are available to the brand anymore. 


Gradual 10 is a lightweight, quick-drying, daily self tanning lotion which gently cares for your skin, transforming it from zero to hero with minimum fuss. Suitable for face and body, simply swathe yourself in this luxurious lotion everyday for soft, subtle, sun-kissed radiance or to enhance and extend your existing tan. 

Gradually build up a natural-looking, streak-free tan from the very first application and control the level of colour that is right for your individual skin tones. Gradual 10 offers you all the benefits of a luxury daily moisturiser with firming and anti-ageing properties, whilst also giving your skin a subtle, healthy sun-kissed glow.

The perfect accompaniment to existing self tan products, Gradual 10 also uses the same time-tested blend of natural ingredients which minimises any odours associated with self tanning without the need of adding unnecessary chemicals to lock out the odour.

Make applying the lotion even easier with a tanning mitt!


Choose this product if you:

  • Want to gradually build up a natural-looking, streak-free tan 
  • Want to control the level of colour that is right for your individual skin tones.
  • Want a product with no parabens
  • Want a product that applies like a body lotion and offers multiple skincare benefits